Our client based in Nairobi is looking to hire an experienced SEO specialist to join their team. The job holder will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. He/She must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content
Key Responsibilities
- Develop optimization strategies that increase the company's search engine results rankings
- Amplify opportunistic key words based on current industry trends
- Research SEO keywords to use throughout the company's website and marketing materials
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align SEO goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Pay Per Click knowledge - keyword planner and strong negative keyword strategies
- Help analyze, manage, and alter project schedules to optimize audience reach with PPC
Job specifications
- A Bachelor's degree in a Marketing related field
- 3 years of experience in successfully developing and executing SEO campaigns
- Professional Certification in Marketing from a recognized Institution
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data daily
- Familiarity with content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
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