Our client, Bright Technologies Limited, a well-established IT firm dealing in hardware, software, services, and solutions. They are looking for a Digital Marketing Specialist to lead in developing and executing marketing strategies that leverage digital channels and high-quality content to drive brand awareness, engagement, and conversions. Ideal Candidate should be innovative and performance driven individuals, full of creativity. As a digital marketing expert, you'll work on performance marketing campaigns across multiple channels and come up with growth strategies to drive up results.
Responsibilities:
- Content Creation and Management: Developing compelling content such as blog posts, social media updates, videos, and infographics.
- SEO and Website Management: Optimizing content for search engines to increase organic traffic and managing updates to the company website.
- Social Media Strategy: Planning and executing social media campaigns to boost brand visibility and interaction.
- Email Marketing: Crafting and managing email campaigns to engage leads and nurture relationships.
- Monitor Project Status: Overseeing project timelines to ensure milestones are met and progress aligns with goals.
- Analysis of Marketing Data: Analyzing campaign results, conversion rates, traffic data, and other key metrics to inform and shape future marketing strategies.
- Create Reports: Compiling detailed reports on the growth, performance, and analytics of campaigns to inform stakeholders.
- Vendor Collaboration: Working with outside vendors to supplement the work of the internal team and enhance campaign effectiveness.
- Collaboration: Partnering with design, sales, and other teams to create cohesive marketing campaigns.
Qualifications:
- A bachelor's degree in, Marketing, Business, News media or Public Relations.
- 3+ years of demonstrable experience in marketing or digital marketing roles.
- Strong writing, editing, and storytelling abilities to create engaging content across different formats (blogs, social media, videos).
- Familiar with various digital marketing tools including, SEO/SEM, Google Analytics, content management systems, email marketing platforms, and social media management tools.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
- Team leadership
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