Our client in the gaming industry is looking for an experienced Marketing officer to join their team. The main responsibilities include conducting market research, producing promotional materials, and analyzing sales data. Ultimately, you will ensure our client's marketing efforts help them achieve their immediate and long-term business goals. The role will work closely with the Customer Relations team, Slots HOD, and Tables HOD.
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns, exhibitions, and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
- Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Monitor the progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements and skills
- 3 - 5 years of proven experience as a marketing executive or similar role
- Degree in sales and marketing, Business Administration, or any other related course.
- Excellent written and verbal communication skills
- Must have strong analytical skills to analyze metrics and create reports
- Good understanding of market research techniques, data analysis, and statistics methods
- Must have a high level of creativity
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- Occasional travel may be required
Scroll to top